Recently, I Placed an ad on Craigslist requesting a quote for SEO. I have lots of requests for smaller SEO projects that I have no personal interest in and thought I would look into outsourcing. I understand that part of the scoping process must include the actual website URL so I included an URL sent to me recently so that I could get an estimate. I wanted two things, a quote (even if rough) and someone local (living in OC).
Within 3 hours I had 10 e-mails…
- Only 2 out of 10 contained a quote, rough or otherwise.
- 2 Out of 10 tried to sell me website design instead of SEO.
- 6 out of 10 were not local (did not live in OC).
- 7 out of 10 did not have a website to send me to, not even as a sample.
- Out of 10 e-mails, 1 sample site that was optimized for SEO was sent to me, the rest were design projects, not SEO projects.
- 1 e-mail captured my attention with a 5 word sentence, but then s/he blew it later on.
- 1 e-mail had what I thought to be a great way to get a reply from me, but was too intrusive in the process.
- 2 e-mails contained information on what I could expect from the service provider.
This is what I learned. If you are a professional in any given field and you want to learn how not to get customers, put up an ad on craigslist asking for a service quote and learn from the mistakes of those that contact you.